Global Markets vs. Local Realities Essay - 1599 Words

Global Markets vs. Local Realities What happens to commodities when they cross cultural borders? Howes recent edited volume, Cross-Cultural Consumption, sets out explicitly to answer this very question. Through a diverse and highly accessible set of collected papers, inspired and adapted from a special issue of Anthropogie et Sociitis on Culture and Consumption, the reader finds an excellent introduction to the major themes in the anthropological approach to consumption. Situated squarely within the booming literature on the globalization of consumer society, the papers in this volume are expressly geared towards students of consumer studies from a range of disciplines. Howes makes his objectives clear - this book is actually†¦show more content†¦The Mirror of Consumption addresses the popular anthropological theme wherein Western goods are incorporated into non-Western cultural contexts. The second and more intriguing section Consuming the Other takes a more novel approach by examining the ways in which non- Western goods move in the Western world. Finally, Consumption and Identityfocuses on strategies for resisting capitalist penetration. The chapters that follow cover a broad range of continents, countries and cultures. Given the complexity of the issues, it is odd that the authors describe their project in terms of such delineated boundaries. In constructing the concept of cross-cultural consumption, Howes, et. al. begin from the premise that cultures indeed have borders and that consumer goods typically originate from within only one given set of cultural borders. By posing the question what happens when the culture of production and the culture are not the same, they construct a model of commodity transmission which fails to recognize that consumer goods themselves are always already hybrid products whose constitution reflects multiple cultural zones well before they enter the consumption spaces discussed in this book. Three chapters by Classen, Comaroff, and Philibert and Jourdan, form the first and least evocative set of studies. Essentially these are treatises in the localization genre, without the depth and acumen of manyShow MoreRelatedGlobal Brand and Local Brand1446 Words   |  6 Pagesï » ¿Global brands Vs. Local Brands Introduction According to Ger, Belk and Lascu (1993), advances in communications and information systems technology have shrunk distances, thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets, branding plays an important role in its marketing strategy. Many consumers use brands as clues toRead MorePhilips Strategy and Structure1637 Words   |  7 Pages1990- ­Ã¢â‚¬ 2001    †¢Ã¢â‚¬ ¯ †¢Ã¢â‚¬ ¯ †¢Ã¢â‚¬ ¯ †¢Ã¢â‚¬ ¯ Founded;   Eindhoven    Started   to   export    Broaden   product   line    Decentralizing    †¢Ã¢â‚¬ ¯ Low- ­Ã¢â‚¬ wage   electronics    manufacturing    †¢Ã¢â‚¬ ¯ Lot’s   of   innova8on   but    low   market   shares    †¢Ã¢â‚¬ ¯ Yellow   Booklet;    disadvantage   of   PD/NO- ­Ã¢â‚¬  matrix    †¢Ã¢â‚¬ ¯ Concentra8ng   products    †¢Ã¢â‚¬ ¯ 100   factories   closed,   68’    layoï ¬â‚¬s    †¢Ã¢â‚¬ ¯ Target   to   increase   ROA   from    17   to Read MoreThe Pros And Cons Of Global Vs. Local Branding1613 Words   |  7 PagesQuestion: Discuss the pros and cons of Global vs. Local Branding/Marketing. Give one example of where local branding/marketing makes more sense and one example where Global Branding/Marketing can makes more sense (feel free to do your own research on the topic). Large multi-national companies find themselves in the position of having to balance the trade-offs between an aligned global marketing initiative and tailor-made local advertising efforts. Managing a consistent brand image across differentRead MoreWhat Special Distribution Is The Best Ways For A Non Japanese Company For Deal With The Challenges?1196 Words   |  5 Pagesdeal with the challenges? In Japan, exclusive distribution arrangements can keep some competitors out of the market. Japan’s unique form of industrial groups also creates a strong sense of interdependence among Japanese companies. Generally, strong social relationships are required to obtain channel support. Non-Japanese companies should follow the example of Toys R’Us by choosing a local partner, cultivating the necessary relationships, and using diplomacy and home-government contacts when necessaryRead MoreLevendary Cafe: the China Callenge Essay1401 Words   |  6 Pagesengine for job creation. Critical (industry-wide) success factors were identified as being: †¢ market presence through brand awareness and growth †¢ control of food and labor costs †¢ control of food quality and service quality †¢ ability to select proper sites and control expansion As an American company, the flexibility and ease of doing business in the US may not be the reality in China. Foreign multinationals may have the disadvantage of dealing with a multitude of uncertaintiesRead MoreThe Operations And Innovation : Be More Ruthless About Terminating Loss Makers1356 Words   |  6 Pageseffort we put into supply chain relationships and measurement has a great return on investment. Those firms that choose not to will suffer from both late to market costs, as well as increased costs to build their supply chain. Cost, Production, and Quality across the supply chain must be measureable. Maintaining the perspective of a global workforce remains a vital way of doing business, however,. it must continue and grow stronger through innovation to better meet the needs of the customer. ShorteningRead MoreThe Impact of the Internet on Globalization Essay1276 Words   |  6 Pagessubstantial role in the growth of globalization. The Internet facilitated the expansio n of the movement toward a global village through the creation of cheaper, faster and easier means of communication, the provision of a vast pool of information, and the expansion of e-commerce. The Internet provides a cheaper, faster and easier method of communication, an alternative that has created a â€Å"global audience†, as mentioned by Renato Ruggiero, director general of the World Trade Organization. In assessingRead MoreMain Issues Affecting International Managers2273 Words   |  10 Pagesthe development of the force of globalisation, which subsequently have led to multinational companies and managers. In 2000, the global trade in exports and imports extended 25% of the world GDP (Govindrajan Gupta 2000). The rise of globalisation speculates a number of imperative tests to business seeking international incidence, more notably, to these business’s global managers to successfully help achieve this presence. Numerous strategic facets must be measured prior to commitment at an internationalRead MoreIntervention Vs. Non Intervention991 Words   |  4 PagesIntervention vs. Non-intervention Charles Poor Kindleberger is a famed economic historian. He was the leading architect of the Marshall Plan (1945–1947). The Marshall Plan was initiated by the United States to aid Western Europe in which they gave $13 billion (valued today at $130 billion) to help rebuild Western European economies after the Second World War. There are essentially two opposing views on the nature of a market economy. Kindleberger believed that the market economy is inherently unstableRead MoreGlobalization Essay1401 Words   |  6 Pagesterm describing objective reality, but as an ideology of predatory capitalism. Unless the basic principles of equity and liberty are defended in the political arena and advanced as critical conditions for economic growth, they may suffer rejection (Annan, 2007, 43).† Reactions to Globalization There are three types of reactions to globalization, the first one is nationalism. Strong nationalists feel that globalization is a foreign invasion that will destroy local cultures and national traditions

Shewin Case Free Essays

PA402: Employment Law Unit 3: The Employment Relationship – Shewin Memorandum Your Course Project: Read About the Shewin Memorandum Throughout the course, you will work on the Shewin Memorandum. Your first step is to become acquainted with Ms. Shewin and the fact pattern. We will write a custom essay sample on Shewin Case or any similar topic only for you Order Now Ima Shewin is a 45-year-old African-American woman with advanced degrees in English and journalism from the University of Chicago. She has been employed by The Blabber, a newspaper in Atlanta, Georgia, for 10 years. She started as an entrylevel researcher. Two years later, she was promoted to a junior-level reporter position, and two years after that, to a senior-level reporter position. She has now been a senior-level reporter for the last six years. During the first eight years of her employment, Shewin reported to George Doright. Two years ago, The Blabber reorganized, and Doright was moved to another division in the company. Since then, Shewin has reported to Arthur King, The Blabber’s senior editor. Following the reorganization, two editors have retired. Although Shewin applied for these positions, they were not offered to her. In fact, she was only invited to interview for one of the positions, although she believes she met the qualifications for both. Last month, she applied for a junior-editor position she has been after for several years now. Based upon the qualifications that were identified in the job’s classified ad, she felt she was a shoo-in. She applied and was interviewed. The interview with Mr. King did not go as well as she had hoped. The interview took place over lunch in a restaurant. King started out the conversation by engaging in seemingly harmless social banter, but Shewin was uncomfortable with his personal questions about her relationship with her boyfriend. A few weeks after the interview, the company announced that it was hiring Gene Whiz, someone from outside the company. Whiz is 26 years old and recently earned a master’s degree in journalism from the University of Chicago. He has worked as a reporter for a small local newspaper. Shewin believes a number of factors may have been held against her. For example, only three women are in the upper levels of management, and all were promoted prior to the reorganization. King was not involved in the promotion decisions for any of the three women. King has a reputation for making sexist comments, which several women in the company find offensive, as do a number of men. For example, he described one pregnant reporter as barefoot and pregnant. † He has also asked Shewin out to â€Å"discuss business,† invitations that she has declined. She feels that rejecting him may have something to do with her not getting the job. Another possible factor is that there are only five African-American senior managers in the company. Shewin has heard through the rumor mill that Whiz is part AfricanAmerican. Also, prior to Mr. Doright’s transfer, Shewin filed a complaint against some of her male colleagues. Apparently the men whose cubicles were surrounding Shewin’s area had a habit of discussing their weekend dates in graphic detail on Monday mornings. Although they did not make these comments directly to Shewin, the conversations PA402: Employment Law Unit 3: The Employment Relationship – Shewin Memorandum were quite loud and she overheard them regularly. After several months of hoping they would stop, Shewin brought this matter to Mr. Doright, who sternly told the employees to stop such behavior. However, since Arthur King became the senior manager, her coworkers have reverted to their old behavior, and King has taken no action against them, despite Shewin’s repeated complaints to him. In fact, Shewin has observed King laughing at the conversations as he walked by. He did not, however, participate in the conversations. Finally, Shewin is more than 40 years old and has concerns that she may be getting passed over because of her age. A friend of hers overheard King talking to another senior manager, speculating as to when Shewin would finally retire. How to cite Shewin Case, Essay examples

Integrated Business Experience Toyota Motor Corporation

Question: Discuss about theIntegrated Business Experiencefor Toyota Motor Corporation. Answer: Introduction Integrated business planning is the business planning procedure that extends the objectives throughout the supply chain as well as customer portfolios. Integrated business planning is also considered as the best practice model of the industry. It is regarded as a common sense procedure that is led by senior management for bringing into line the policies of the company on monthly basis. IBP also focus on makes sure the early focus on any probable gaps in business performance. The report provides details about Toyota. Toyota Motor Corporation is a Japanese automotive assemble that is headquartered in Toyota, Aichi in Japan (Bowman 2015). Operation in Australia Toyota Motor Corporation Australia Limited is a completely owned subordinate of Toyota Motor Corporation in Japan. Since the year 1963, the company manufactures cars in Australia. At present, Toyota constructs three models that include Camry, Camry Hybrid and Aurion for both local and export clients. The completely incorporated Altona manufacturing plant integrates high-tech weld and congregation shops in order to manufacture vehicles that have been independently recognized as the superlative quality locally built cars in Australia (Jayamaha et al. 2014). The Altona industrialized plant is the Toyota manufacturing competence that function in the Melbourne suburb of Australia. The plant mainly creates the Camry and Aurion for sale locally in Australasia and for export to the Middle East. The plant also manufactured the Avalon during the year 2005. The unrestrained production of the new Australian Camry Hybrid was commenced in the year 2010. Toyota Australia also proclaimed proletariat motorsport series that was acknowledged as the best-selling sports car. A broad variety of iconic Australian activities through community sponsorship was mainly supported by Toyota Australia (Su, Levina and Ross 2016). Culture and Management Behavior The organizational and the management behavior of Toyota describe the responses of the workers to challenges that is mainly followed by the organization. The culture is mainly used by the organization in its home country to maximize capabilities of human resource in innovation. The diverse cultural activities of Toyota indicate a vigilant approach in facilitating organizational learning. The culture of the organization mainly focuses on quality (Shim and Steers 2012). Toyota represents one of the top car manufacturers in Australia to work for. The expanded employment approach leads to innovative ideas as well as future concepts that keep up-and-coming on the frontier of the car industry, thereby upholding Australian as well as Global industry leadership. The organization believes in being ethical in the business sense as well as in the social sense. Ethics generally takes place at the core of the company. Management believes in diversification with the help of which it represents various faces of Toyota. Global Corporate Social Responsibility Toyota has endlessly endeavored to contribute to the sustainable development of society since its foundation. The freedom of mobility has greatly expanded the motor vehicle company. The company had contributed towards sustainable development and the company also takes inventiveness to contribute harmonious as well as sustainable development to the society. The management of Toyota interacts with its stakeholders in order to provide sustainable development and attempt to build as well as maintain sound relationship with the clients with the help of open and fair communication. Toyota has taken initiative in Australia to develop the manufacturing procedure through a greener method. To provide global corporate social responsibility, the company has designed and manufactured its vehicles that are based on the concept of three Rs that includes recycle, reduce as well as reuse. Various environmental activities have been undertaken by Toyota to contribute to the society. Toyota has also encouraged the individuals to be involved in the recycling program (Chandler 2016). Multi-National Competitive Advantage Japan has always acted as the major market for Toyota Motor Corporation for its products. As a result, the success of Toyota at the international scenario started from the home country of the corporation. There are various factors that have helped the company to achieve multi-national competitive advantage. The factors mostly include skilled labor force, rich deposits of resources, and linguistic capabilities of the labor force as well as shortage of labor force. Toyota has been able to gain competitive advantage over other players in the car industry mainly due to the accomplished human resource. Either an engineer or a technologist operates each corporation in Japan. The leadership in Toyota is in better position as compared to the other CEOs to understand the implication of technology. This in turn had helped the company to gain worldwide competitive advantage (Williamson et al. 2013). Toyota had also gained competitive advantage in Australia due to the present status of Japanese subsidiaries in Japan. Subsidiaries of Japanese multinational companies play a major role in the market of Australia. With the help of innovation, Toyota Motor Corporation in Australia has been able to gain as well as maintain competitive advantage. Development of infrastructure, quick economic development in Australia as well as investment policy had contributed to the multi-national competitive advantage in Australia (Thompson et al. 2013). Conclusion It can be concluded that Toyota believes in being ethical in the business sense as well as in the social sense. The plant of Toyota mainly manufactures the Camry and Aurion for sale locally in Australasia and for export to the Middle East. It can be also be concluded that Toyota had gained competitive advantage in Australia due to the present status of Japanese subsidiaries in Japan. References Bowman, R.J., 2015. A dose of reality: US Army revamps forecast to reflect actual demand: inspired by practices in the private sector, the Army Materiel Command division embraces the concept of integrated business planning--and ends up saving billions of dollars in inventory expense.Supplychainbrain. Chandler, D., 2016.Strategic Corporate Social Responsibility: Sustainable Value Creation. SAGE Publications. Jayamaha, N.P., Wagner, J.P., Grigg, N.P., Campbell-Allen, N.M. and Harvie, W., 2014. Testing a theoretical model underlying the Toyota Wayan empirical study involving a large global sample of Toyota facilities.International Journal of Production Research,52(14), pp.4332-4350. Shim, W.S. and Steers, R.M., 2012. Symmetric and asymmetric leadership cultures: A comparative study of leadership and organizational culture at Hyundai and Toyota.Journal of World Business,47(4), pp.581-591. Su, N., Levina, N. and Ross, J.W., 2016. The Long-Tail Strategy of IT Outsourcing.MIT Sloan Management Review,57(2), p.81. Thompson, A., Peteraf, M., Gamble, J., Strickland III, A.J. and Jain, A.K., 2013.Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education. Williamson, P.J., Ramamurti, R., Fleury, A. and Fleury, M.T.L. eds., 2013.The competitive advantage of emerging market multinationals. Cambridge University Press.

Shrek Lord Farquaad Essay Example

Shrek Lord Farquaad Paper In contrast to Shrek, Lord Farquaad is evil and sly. We know this because he tortured the gingerbread man by dipping him in milk and getting the truth out by threatening him by removing the buttons. This shows that he is cruel and ruthless. When he finds out that Princess Fiona is an ogre at sunset he treats her badly by calling her names and ordering his guards to lock her in the dungeons he. This clearly shows us that he never loved Princess Fiona but he only used her to become king of Duloc. He is a two- faced crook who has features of an ogre instead of a Lord. When a director is making a film it is important that he/ she uses different camera angles/ shots to create a variety of effects. There are 3 main types of angles or camera shots, high angle shot, mid- angle shot, low angle shots and close up shots. When Shrek tries to scare the story characters at the beginning of the film there is a close up shot of his mouth, this suggests that he is going to eat them up. This gives a tense moment for the viewers. The darkness causes further unease and pressure. Close up shots are used to focus the viewers attention on something. We will write a custom essay sample on Shrek Lord Farquaad specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Shrek Lord Farquaad specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Shrek Lord Farquaad specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They are often used to focus attention on characters emotion. Close up shots are also used when Shrek and Fiona are smiling this gives an effect on the romance relationship between them. They took close up shots so that we can focus on their emotions and the way they move. This way we can focus on every smile and details on their faces. When lord Farquaad is introduced to Princess Fiona the camera focuses on his hands instead of his face. This is done to make Lord Farquaad look hostile and unsympathetic. When Shrek Lord Farquaad castle the camera moves from ground level to show his tower, this is a high angle shot. It is useful because it makes Lord Farquaad seem dominant and wicked and Shrek and Donkey seem vulnerable and pathetic. High angle shots are used when a character is made to seem more helpless and human type. This is an important scene because in traditional fairytales this would be the other way round. The ogre would seem wicked and the donkey and Lord Farquaad would be helpless. I think that this is the most important angle used because this reverses the whole tradition. The effect of mid-angle shots is that they make the characters seem equal. This is shown when Shrek is preparing a meal for Princess Fiona and when Shrek and Donkey are relaxing. Sometimes, a characters back is shown rather than their face. This is used to suggest seclusion and isolation from other characters. For example when Princess Fiona leaves Shrek and goes inside she turns her back on him, this is to show that Princess Fiona is hiding something and isolates herself from him. Another example is when Shrek decides to end his relationship with Donkey, to show this he turns his back on Donkey and the relationship between them. Setting another presentational device used to influence the viewer. Shrek swamp describes his character in a way. Although it looks like an ogres swamp; dirty and smelly it is still inviting and homely. This is the same with Shrek; he looks ugly and disgusting but in fact he is kind and fun to be with. The fact that other characters scheme into Shreks shows that as a character he is lively and wants to entertain people but he has always been rejected by the villagers so he has grown to be quite private and self-centered. Lord Farquaad lives in a castle which is expected to be a calm, pleasant, comfortable, friendly and its supposed to have an air of majesty and splendor. But it is quite scary, threatening and cruel. Although Shrek looks and often acts like an ogre; when he is bathing in mud and when he brushes he teeth with mud. Lord Farquaad seems like a typical lord because he lives in a castle and dresses up majestically although his character does not suggest that.

Characterization of Hamlet, Gertrude and Ophelia Essay Essays

Characterization of Hamlet, Gertrude and Ophelia Essay Essays Characterization of Hamlet, Gertrude and Ophelia Essay Paper Characterization of Hamlet, Gertrude and Ophelia Essay Paper Hamlet is a character of extraordinary complexness and deepness. No simple expression can function to work out his enigma. A different Hamlet might hold killed his uncle Claudius on the strength of the Ghost’s accusal. ascended the throne. married Ophelia and lived merrily of all time after. But such a typical hero was non likely to be of involvement to Shakespeare. We can besides state that in Hamlet Shakespeare presents a liquidator and revenger who is both ruthless and reluctant and his decease is the ultimate consequence of his being charged by the Ghost to transport out instructions which were violative to his moral rules. Like other tragic heroes of Shakespeare he is besides endowed with exceeding qualities like royal birth. graceful and charming personality among his ain countrymen. He has a high rational quality as Ophelia observes: O what a baronial head is here overthrown! / The courtier’s. soldier’s. scholar’s oculus. lingua. blade. / Th’ anticipation and rose of the just province. / The glass of manner. and the mold of signifier. / Th’ observed of all perceivers. [ Act III. Scene I ] In malice of possessing all these high qualities which rank him above the other characters the defect in his character leads to his ruin and makes him a tragic hero. The tragic defect in the character of Hamlet is that he thinks excessively much and experience excessively much. He is frequently disturbed by his ain nature of ‘self analyses’ . What is required of Hamlet is prompt action. whereas he broods over the moral idealism which leads to his hold in action. When he gets an chance to kill Claudius. he puts aside the idea because he can non strike an enemy while he is at supplication. Several causes account for his inactivity. By nature he is prone to believe instead than to move. He is a adult male of ethical motives and his moral idealism receives a daze when his female parent remarries Claudius after his father’s decease. Chance excessively plays an of import portion in determining his character. Chance places him in such a place in which he is incapable of making anything. He becomes inconsistent and is no longer a individual who reaches a decision merely by concluding. Like other tragic heroes Hamlet excessively has to confront struggle. both internal and external. The internal struggle is between his moral consciences and the act of retaliation which he is called upon to execute. Love of his male parent. the dishonour of his female parent and the villainousness of his uncle prompt him to take retaliation while his aristocracy. his moral idealism. his rules and his faith rebellion against such a barbarous act. The consequence is that. rupture within himself. he suffers mental anguish. Hamlets wants to take retaliation against Claudius. the liquidator of his male parent. the supplanter of his rights to the throne and the seducer of his female parent. In Hamlet Shakespeare presents a revenger who is both ruthless and loath. As a revenger he must move. on behalf of indignant virtuousness. to reconstruct a profaned order. put right what is ‘out of joint’ . But the act he is impelled to make. affect him in immorality of the sort which he would penalize. As the ruthless revenger he exemplifies in his ain individual the immorality which is inseparable from the good in human nature ; as the loath revenger he can typify the good’s abomination of it. As compared to Fortinbras and Laertes. Hamlet is slow in taking retaliation because of his wont of believing long and deep. Bradley clearly describes this status and says he suffered from melancholia. a pathological province which may good develop into madness. ( p. 121 ) There is an another facet of Hamlet’s word picture i. e. his lunacy. T. S Eliot argues that ‘the lunacy of Hamlet ballad in Shakespeare’s manus ; in the earlier play a simple artifice. and to the terminal. we may assume. understood as a regulation by the audience. For Shakespeare it is less than lunacy and more than feigned. ’ ( p. 102 ) By feigning to be huffy. Hamlet kept unfastened the safety valve and could talk order to alleviate the force per unit area on his head. This is what T. S Eliot means when he uses the words â€Å"more than feigned. † Samuel Johnson ( 1765 ) besides considers his lunacy as fabricated even in his ( Hamlet’s ) intervention of Ophelia. Johnson says in this respect. ‘He plays the lunatic most. when he treats Ophelia with so much discourtesy. which seems to be useless and motiveless inhuman treatment. ’ ( Johnson. 1765 ) Shakespeare’s word picture of Gertrude and Ophelia in Hamlet is self-contradictory as it challenges every bit good as complements the modern-day societal traditions and norms. Gertrude is the best illustration of this paradox that is manifested through her extraordinary domination over all the major characters of Hamlet. her influence in the tribunal affairs and province personal businesss and her blind obeisance to Claudius. Ophelia is besides active in her domestic sphere but her involvement are restricted to amative and marital maters merely and they are farther directed by his male parent Polonius and brother Laertes. She is an prototype of traditional feminist looks of the age that require celibacy. conformity and credence of male dominancy from adult females. Ophelia remains inactive in the domestic and emotional sphere. Ophelia has no individuality of her ain and all her domestic and amative affairs are directed by her male parent. Polonius enterprises to manner the life and attitude of Ophelia harmonizing to his ain wants. He considers his desires as her desires and attempts to orient her attack by assorted agencies. Ophelia is farther guarded by his brother against any possible menace to her celibacy and virginity. At Ophelia’s entry into Hamlet. her brother. Laertes bodyguards Ophelia reding her on her relationship with Hamlet. So right from the really start. Ophelia is under the sway of Laertes and Polonius. So her character is in complete conformance with the traditional values of that clip. Polonius ever responds from a place of authorization over Ophelia. stressing his power as the decision-maker for her. Both her male parent and brother have a ego assigned undertaking of directing Ophelia how to move decently in every sphere of her life. Although Shakespeare has characterized Ophelia as inferior to male characters. but word picture of Gertrude has double feature. Sometime it challenges the traditions of the conformist society and sometime it itself become conforms to the values of the society by moving passively.

College Essay Tips

College Essay Tips Writing an essay is simple with these college essay tips. If you take your time and utilize the college essay tips, the possibilities are endless for creating that excellent essay that grabs everyone’s attention. College essay tip #1- Come up with a focal point or a thesis. If you don’t do this then you run the risk of having a paper that strays from idea to idea without any direction. If this happens you will lose readers. College Essay Tip #2 - Coming up with facts and examples to prove your thesis is another of those important college essay tips. Just like in writing a story, try to prove this thesis in form of a story. Don’t just state bold facts and examples; show the reader by telling a story that leads up to your focal point. College Essay Tip #3 – Making your introduction the most important part of your essay. If the beginning of your essay moves slowly and hesitantly the possibility of losing your reader is strong. You need to spend time on the beginning and use every college essay tips you can think of to grab the reader’s attention and make them want to keep reading. College Essay Tip #4 - Be as original as possible in your writing. The college professors have seen so many of the same topics over the years. You can make yours stand out simply by utilizing creative writing. Make it interesting so that the reader doesn’t want to put it down. College Essay Tip #5 – Create pictures in your reader’s minds through your words. Try to write by appealing to the reader’s senses. By using imagery in words, you can capture anyone’s attention because you’ll be creating a movie in their heads. Remember, college professors have dedicated their lives to their subjects, and they are tremendously exited when their students display interest. College Essay Tip #6 – Use concise words to prove your point as opposed to making huge long sentences with words that the readers have to look up for their meanings. Readers tend to remain with what they are reading all the way to the end when the words flow together easily. If they have to stop and re-read a sentence or try to figure out the meaning of a word too often, they’ll likely put your manuscript down at some point out of boredom. College Essay Tip #7 – Proofread your essay before submission. Do not rely on your computer to proof your document for you because if you’ve misspelled a word in such a way that it reads like another word, the computer will recognize it as a word and not correct it. One example of this would be form and from. Both are legitimate words in the English dictionary but they have entirely different uses. Read your manuscript out loud to yourself or preferably someone else. This way, if you feel yourself getting to an awkward spot where it doesn’t flow, you’ll know that a change is needed. By utilizing some of the basic college essay tips, you’ll be able to write a successful piece that will have readers reading for more. This is especially true when you can get a professor to read with interest considering they read essays all throughout their careers. College essay tips can be extremely useful knowledge that can carry a student through their college years and onto their business lives.

A)Review the causes of the financial crisis of 2007-2010 and decide Dissertation

A)Review the causes of the financial crisis of 2007-2010 and decide whether it is linked to too much or too little government i - Dissertation Example 127-138, 2000). It is an observation that the last depression phase of 1930s resulted in huge number of adverse impacts around the world (Brain, pp. 321-327, 1999); however, the current financial crisis on global level seems to be having far more reaching effects on the developed, as well as developing parts of the world. In particular, the world witnessed running down of the US economy during mid of the year 2007 and then the crisis subsequently hit different parts of the world due to lack of liquidity available in the US banking system as well as crumple of various huge financial organizations. In addition, financial experts (Bono, pp. 1-34, 2008) have indicated adverse role of government as well that caused the global financial crisis and that is still resulting in adverse impact globally. In this regard, today, a huge number of economies around the world are still confronting the viral effects of the global financial crisis due to their dependence on processes of US economy (Davi es & Green, pp. 10-18, 2008). Debate and discussion regarding different aspects of financial industry is not a new practice (Zhang, pp. 23-30, 1995). After every financial crisis, it is an observation that financial experts argue and discuss the role of authorities and government to avoid any crisis in the future. Such debates were observable in the year 2001 after collapse of Enron (Amel et al., 2493-2519, 2004), as well as in the year 2004 at the time of WorldCom tragedy, and in the year 2008 with the collapse of Lehman Brothers. Interestingly, experts have indicated that accounting frauds and government scandals are some of the most common underlying reasons that exist behind every financial crisis (Goldsmith, pp. 8-11, 2009). In particular, this paper is an attempt in the same series of debates and discussions that will include analysis of different aspects of global financial crisis while going through the collapse of Lehman brothers that enable a critical understanding of real istic factors that caused such crisis globally. FINANCIAL CRISIS OF 2007-2010 Causes of Financial Crisis As earlier mentioned in the introduction, shortage of liquidity in the US financial system became the first cause that triggered the roots to derive recent financial crisis in the United States. Subsequently, it affected other economies of the world as well by beginning with the collapses of different financial institutions, as well as investment banks in developed parts of the world that automatically affected developing nations. Analysis (Bebchuk et al., p. 31, 2009) has identified that investment banks, financial institutions were two of the main backbones of the US economy, and their bankruptcies gave a heavy blow to the country as collapse of even one stakeholder resulted in huge punch on the overall market. In the month of August 2008, the liquidity crisis hit the then leading investment bank, Lehman Brothers, and studies (Davies & Green pp. 56-60, 2008) have pointed out th e adverse role of certain newspapers that rumored about dishonoring of Lehman Brothers’ financial commitments by few banks. Such rumors initiated the process of financial crisis, as there were witnessing of huge queues at

Unofficial support for LOTEs Essay Example | Topics and Well Written Essays - 250 words

Unofficial support for LOTEs - Essay Example For example, during marriage ceremonies, they use these languages because the main marriage makers in the city have memorized the languages. Different churches use these languages in their masses with an example being the Catholic Church since they conduct their services in Spanish, Italian, French, Polish, and Haitian. Television channels and different newspapers publish their news in LOTEs, in mayoral campaigns, the New Yorkers apply LOTEs. Finally, they allow interpretation of government proceedings for LOTEs to enhance understanding among the population (Mair 166). In NYC, dissimilar departments value and encourage the use of LOTEs. For example, both the domestic and international business sectors in the City have implemented a policy to promote LOTEs, as they believe it attracts many individuals involved in business. This method is applicable with the AT & Tlanguage line, which is a full time free telephone service interpreting more than 140 LOTEs to NYC banks, utilities, hotels and businesses (Mair 167) The ethno-linguistic enclaves in NYC support language maintenance through different manners. For example, they speak LOTEs in their homes, in business activities, churches, during marriage ceremonies and government proceedings (Mair

Soft Drinks in India Essay Example for Free

Soft Drinks in India Essay Soft drinks off-trade value sales continued to record further growth in 2013 in India mainly due to growth in juices, and bottled water. Categories such as carbonates, and sports and energy drinks faced significant pressure due to growing health concerns but the strong grip of brands especially for carbonated drinks helped soft drinks to continue growth momentum during the review period. Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change. Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Soft Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the MARKET is predicted to develop. Table of Content Executive Summary Soft Drinks Records Further Growth in Value Sales Launch of New Flavours Maintain Consumers Interest Amidst Slowdown Competition Between Coca-Cola and PepsiCo Becomes More Aggressive Modern Retailers Gain Further Popularity Sustained Sales Likely To Record Steady Growth in Sales Key Trends and Developments Manufacturers Focus on Introducing New Flavours Celebrity Endorsements Remain As Popular Promotional Tool Modern Retail Gains Further Popularity East and Northeast India North India South India West India Rural Vs Urban Key Trends and Developments Trends Competitive Landscape For more information kindly visit: http://www.marketreportsonindia.com/food-beverages-market-research-reports-541/soft-drinks-in-india.html About MarketReportsonIndia Market Report on India is a portal where you can access thousands of reports on India starting from Aeronautics to Zinc (A-Z). We provide you with reports which will help you gain a better understanding of the Sectors, Companies, New Products and Latest trends.

Minorities In The Military Essay -- essays research papers

In the year 1965, the United States sent troops to Vietnam to aid the South Vietnamese against the communist Viet Cong and the North Vietnamese. As the fighting increased, the United States was in need of more troops in order to support its commitment to South Vietnam. Therefore, thousands of Selective Service registers were called and drafted. The United States also asked its closes ally the Philippines to help send troops to South Vietnam and in addition this, the United states requested for an increase of recruitment for the United States Navy in the region. Thus, the U.S. enlisted thousands of Philippine natives, including myself.   Ã‚  Ã‚  Ã‚  Ã‚  My involvement started in July of 1968, when I was flown to the United States beginning my military training in San Diego. Recalling the eight weeks of hard, intensive training, I still considered myself fortunate to be enlisted in the United States Navy. Although, when I did graduate boot camp, I cherished the prize of rest and recreation for 72 hours. My short-lived vacation began with a group of my fellow Filipino recruits. We decided to catch a bus to downtown San Diego. As we boarded the bus, I stopped in confusion when I noticed a sign with â€Å"Black† written at the back section of the bus. Looking for the driver for direction, I was informed by the driver that was no longer enforced. Even with him saying this, I still sat in the middle row since my skin color fell in between black and white. As we arrived downtown, I experience culture shock. The town was colorful and filled with live entertainment. Although, I did want to spend more time exploring the place, my vacation time was up and I had to go back to the base. As our company gathered for the last day, we waited for our next order of job training. I was wondering why Filipino recruits and few African American were separated. Having the same order to attend SD â€Å"A† school (Steward), we are not aware that our General Classification Test was high enough to be qualified in other ratings. This discrimination was puzzling to me since, the Americans I knew back in the Philippines were good people and America itself is known to be the land of opportunity. Despite this slight discrimination, I had accepted my rate and still considered American as good people of good will. My very first day in steward school was a terrible and memorable one. I wa... ...aturalization Service office told me that I was not qualified for naturalization since my 6 years time in the military was a broken residency. The time, I had accumulated in the service was least than five years in Continental United States. Although I spent six years in the U S Navy, the three six-month tours in Vietnam did not count toward the requirement for naturalization. I signed up again for four year, and waited my time to sworn in for naturalization. I was now an official U.S. citizen gaining all the rights of one. Therefore, I expected my treatment to be equal to those Caucasian decent. As I look back, I still wonder the Navy allowed certain races to be assigned as stewards. Through thinking the Political science class of Professor Robert Bacon, I realized the mistake of our forefathers in writing the constitution in allowing slavery practice. Applying this to the Navy, I also realize how it was allowed that certain races were assigned to be a steward. In conclusion, I am grateful for the individual rights ruling of chief Justice Earl Warren. Through this ruling, many benefited from it especially minorities, as myself, in the United States.  Ã‚  Ã‚  Ã‚  Ã‚  

Context Aware Data Center Allocation

The method to find a proper data center is based on six contextual parameters: 1) Geographical distance network delay) between a consumer and data centers, 2) Workload of each data center 3)Power usage effectiveness 4)Network monitoring 5)Facility monitoring 6)Allocation delay time. The proposed model can successfully allocate the decanter based on above mentioned parameters. Objective or Aim: To allocate each consumer request to an appropriate data center among the distributed data centers based on the location Of consumer and the location of data centers.Scope: Using the proposed model can expect fast allocation time, but also future response time. The proposed model can successfully allocate the data center tit minimum distance between user and data center, workload, power usage effectiveness, network traffic, allocation delay, good facility. Problem Statement: Mapped/Reducer Provider computing service providers deliver their resources to consumers as a service, for example, softw are, platform and Infrastructure. Those services are based on the demands of the consumers, and the provider offers the services to consumers through brutalized resources.The resources of the providers are usually hosted by a data center. Since the location of consumer is different in geographically, a service provider should have strutted data centers throughout the world to deliver its services. Therefore, to find an appropriate data center for a consumer request is very much necessary. Existing System: Dynamic resource allocation problem is one of the most challenging problems in the resource management problems. In [7] authors have explained the algorithm for negotiation protocol for resource provisioning in detail. In authors have made a comparison of many resource allocation strategies.In [9] authors propose a model and a utility function for location- aware dynamic resource allocation. A comprehensive comparison of resource allocation policies is covered in [10]. In [1 1], au thors propose an adaptive resource allocation algorithm for the Mapped/Reducer Provider system with predictable tasks in which algorithms adjust the resource allocation adaptively based on the updates of the actual task counterinsurgency Allocation [1 2] is a subject that has been addressed in many computing areas, such as operating systems, grid computing, and data center management.For example, developers can have network requirements, such as bandwidth and delay, and computational requirements, such as CAP], memory and storage. The RA should deal with these unpredictable requests in an elastic and transparent way. This elasticity should allow the dynamic use of physical resources, thus avoiding both under-provisioning and over provisioning of resources. Proposed System: In this project, we propose a Context aware data center allocation model which allocates the consumer's request to an appropriate data center. Here, we assume the VIM run on the providers data centers infinitely a fter they are successfully allocated.Also, the VIM allocated in only one data center. Context aware data center allocation is designed to demonstrate the data enter allocation. In this model we have consumer and Mapped/Reducer Provider service provider, and coordinator agent. Coordinator agent works on behalf of each consumer and Mapped/Reducer Provider service provider. System Architecture: Working Principle: In this project, we assume the VIM run on the provider's data centers infinitely after they are successfully allocated. Also, the VIM allocated in only one data center. That means a VIM has not allocated a VIM in multiple data centers to support the consumer requests.For this reason, the workload of each data center has not depends on its resource availability, but the allocated Vim's specification (number of Cups) in the data center. Context aware data center allocation is designed to demonstrate the data center allocation. In this model we have consumer and Mapped/Reducer Pr ovider service provider, and coordinator agent. Coordinator agent works on behalf of each consumer and Mapped/Reducer Provider service provider. In this model, a Mapped/Reducer Provider service provider consists of several data centers that are geographically distributed.Likewise, there are consumers that are geographically distributed, or else they may be moving entities. The intent aware data center allocation model consists of different kind of agents; 1) User Agent, 2) Coordinator Agent, and 3) Monitoring Agent. In this agents; 1) User Agent, 2) Coordinator Agent, and 3) Monitoring Agent User Agent: A user agent sends a demand to the coordinator agent by sending an allocation request message on behalf of a consumer. Request message format is as follows: Request (allocation_ARQ_size, Location details of user).The user agent waits to receive an allocation result message from the coordinator agent. Coordinator Agent: A coordinator agent is responsible to coordinate resource allocat ions for geographically disturbed data centers and consumer. The coordinator agent finds an appropriate data center for a consumer request. When the coordinator agent receives an allocation request, the agent evaluate each data center to allocate the consumer request based on the location of consumer, workload on data center, Power usage, Facility monitoring, Network monitoring, and allocation delay latency of data centers.Functional Requirements The functional requirements for a system describe what the system should do. These requirements depend on the type of software being developed, the expected users of the software and the general approach taken by the organization when writing requirements. When expressed as user requirements, the requirements are usually described in a fairly abstract way. However, functional system requirements describe the System function in detail, its inputs and outputs, exceptions, and so on.Functional requirements are as follows: The proposed system s hould allocate each consumer request to an appropriate data center among the distributed data centers The proposed model can expect fast allocation time, and also future response time. Non-Functional Requirement Non-functional requirements, as the name suggests, are requirements that are not directly concerned with the specific functions delivered by the system. They may relate to emergent system properties such as reliability, response time and store occupancy.

Sacred Hoops

Phillip Douglas Jackson was born on September 17, 1945 in Deer Lodge, Montana. Jackson was known as the best NBA head coach of all time, leading the Chicago Bulls to six titles and the Los Angeles Lakers to three. Before Phil became known as a victorious head coach, he was an ordinary athlete. Phil Jackson played basketball, football, and baseball in high school and was recruited to North Dakota University to play basketball after graduation. While attending the college, Phil helped his team win third-and fourth-place finishes in the NCAA Division II championships. Jackson was known as the â€Å"Zen Master† to the game of basketball. In 1967, Phil Jackson was drafted in the second round by the New York Knicks, where he played as a favorite substitute for years. Phil grew older and realized he wanted to stay into the game by wasn’t going to play. Jackson began his coaching career in the lower leagues, receiving his big break in 1987 when he was hired as an assistant coach for the Chicago Bulls. Phil Jackson was promoted to head coach in 1989 and helmed the team until 1998. Despite the success, tension grew between Phil Jackson and the Bulls general manager Jerry Krause. After winning the title in 1999 he took a year off. Previously after 1999, Phil decided to take his coaching skills and intelligence to Los Angeles California, coaching the Lakers. Phil Jackson had endless success winning three championships straight with the Lakers, beating the New Jersey Nets, Indiana Pacers, and also the Philadelphia Seventy Sixers. Tension grew between two star players on the team; consequently, Jackson decided to leave. After the Lakers had a disappointing season 2004-2005, Phil was rehired as a head coach. 2007 Phil Jackson was known to be the highest paid coach in the NBA. Through all of his magnificent achievements, Phil Jackson managed to write a book called â€Å"Sacred Hoops. † In the book Sacred Hoops, Phil talks a lot about motivation, teamwork; moreover, learning how to keep calm in tough situations. Phil Jackson states, â€Å"Not only is there more to life than basketball, there’s a lot more to basketball than basketball. Jackson offers in the book an unusual mixture of new age advice and basketball knowledge, a sort of Zen and art of pro hoops. Jackson talks a lot about Zen metaphors, his message can be boiled down to two simple precepts: â€Å"The team is more important than one player or coach; furthermore, you have to live in the moment, on and off the court. † Phil explains succinctly how the Zen Buddhist concern with cleaning the mind of impurities to focus on immediate sensation can be put to use in a range of situations. Phil decided to write this book mainly for people who cannot work through difficult situations, â€Å"it’s almost a guideline to help you throughout your days† Jackson states. Phil Jackson was known to be one of the greatest coaches of all times, creating a dynasty with the Los Angeles Lakers. Phil Jackson was able to succeed by his meditated thoughts and ways to conquer the game. Jackson won eleven rings throughout his years of playing basketball and coaching the game of basketball. Phil will also be known as the â€Å"Zen Master† of basketball. Sacred Hoops Phillip Douglas Jackson was born on September 17, 1945 in Deer Lodge, Montana. Jackson was known as the best NBA head coach of all time, leading the Chicago Bulls to six titles and the Los Angeles Lakers to three. Before Phil became known as a victorious head coach, he was an ordinary athlete. Phil Jackson played basketball, football, and baseball in high school and was recruited to North Dakota University to play basketball after graduation. While attending the college, Phil helped his team win third-and fourth-place finishes in the NCAA Division II championships. Jackson was known as the â€Å"Zen Master† to the game of basketball. In 1967, Phil Jackson was drafted in the second round by the New York Knicks, where he played as a favorite substitute for years. Phil grew older and realized he wanted to stay into the game by wasn’t going to play. Jackson began his coaching career in the lower leagues, receiving his big break in 1987 when he was hired as an assistant coach for the Chicago Bulls. Phil Jackson was promoted to head coach in 1989 and helmed the team until 1998. Despite the success, tension grew between Phil Jackson and the Bulls general manager Jerry Krause. After winning the title in 1999 he took a year off. Previously after 1999, Phil decided to take his coaching skills and intelligence to Los Angeles California, coaching the Lakers. Phil Jackson had endless success winning three championships straight with the Lakers, beating the New Jersey Nets, Indiana Pacers, and also the Philadelphia Seventy Sixers. Tension grew between two star players on the team; consequently, Jackson decided to leave. After the Lakers had a disappointing season 2004-2005, Phil was rehired as a head coach. 2007 Phil Jackson was known to be the highest paid coach in the NBA. Through all of his magnificent achievements, Phil Jackson managed to write a book called â€Å"Sacred Hoops. † In the book Sacred Hoops, Phil talks a lot about motivation, teamwork; moreover, learning how to keep calm in tough situations. Phil Jackson states, â€Å"Not only is there more to life than basketball, there’s a lot more to basketball than basketball. Jackson offers in the book an unusual mixture of new age advice and basketball knowledge, a sort of Zen and art of pro hoops. Jackson talks a lot about Zen metaphors, his message can be boiled down to two simple precepts: â€Å"The team is more important than one player or coach; furthermore, you have to live in the moment, on and off the court. † Phil explains succinctly how the Zen Buddhist concern with cleaning the mind of impurities to focus on immediate sensation can be put to use in a range of situations. Phil decided to write this book mainly for people who cannot work through difficult situations, â€Å"it’s almost a guideline to help you throughout your days† Jackson states. Phil Jackson was known to be one of the greatest coaches of all times, creating a dynasty with the Los Angeles Lakers. Phil Jackson was able to succeed by his meditated thoughts and ways to conquer the game. Jackson won eleven rings throughout his years of playing basketball and coaching the game of basketball. Phil will also be known as the â€Å"Zen Master† of basketball.

Effects of Global Communication on Westernization The WritePass Journal

Effects of Global Communication on Westernization Introduction Effects of Global Communication on Westernization IntroductionGlobalization of western cultureWesternizationThe effects of global communication and how it developsEnglish as a global languageConclusionReferencesRelated Introduction Analysis of the explosion in international exchanges is mainly focused on the impact of globalization and between the peoples of the world economic aspects of the cultural exchanges between the expenditure. Americanization of globalization is another term? General pattern of media ownership that is west led by the United States to dominate the information the major media and entertainment sectors in international flows. But what is such a global way flow of information and entertainment on the national and regional media culture shock? Some people believe that the international communication and media are lead to cultural homogenization, but the global / national / local interaction model may be more complex. (Montana, et al., 2008) Globalization of western culture As detailed in the previous course of global communications hardware and software industry is owned by a few multinational corporations, especially those based in the United States. So, first we study the Americanization. Westernization Westernization is a non-Western society that Western culture in the industrial, technological, legal, political, economic, lifestyle, diet, language, alphabet, culture, religion or values deal with the impact of these things. Westernization has been in the past few years the popularity of the world and accelerates the impact. It is usually a two-sided process, that Western influence and interests of their society by the impact of a change on the hope that at least in part to a more Westernized society in the realization of certain aspects of Western life or hope. Westernization can also be involved in the process of acculturation. Acculturation refers to the change in a society or culture; there will be two different groups of direct continuous contact. After exposure, the changes in cultural patterns in one or both of the culture are obvious. (Barnlund, 2008) In popular speech, Westernization can also refer to Western expansion and colonialism on the local society. For example, the local people who have used European languages and customs of the characteristics of the West is known as assimilation or westernization. Westernization may be forced or voluntary depending on the exposure circumstances. Domination, destruction, resistance, survival, adaptation, and the local culture may follow different degrees of modification interethnic contact. In one case, the experience of local culture as a more powerful outsiders damage caused by a shock period is often the result from the encounter. This is the shock stage, particularly in relation to colonial expansion or the interaction between characteristics of the times. In the shock phase, civil repression of the use of force may lead to cultural collapse, or ethnic and cultural extinction, this is a culture of physical extinction. The effects of global communication and how it develops Hundreds of years ago, when the ship began to explore the world, they may never have thought, people can contact each other too quickly and easily in the 21st century. First of all, we want to know it is a global communications: it is sending and receiving information of a worldwide process. Like a full one on different areas (economic, educational, cultural, business, science, technology and politics.) countrys national communication, but today, global communications has greatly changed, it is increasingly faster, more convenient, more effective. (Kottak Phillip, 2005) In the past, it is difficult to obtain enough information on other countries of the world. Is there a link for each country? Most of the country has just co-operation with neighbouring countries. However, it really put their communication time. Because of the distance and low-technology, global communication is very limited. With the technology, significant changes have taken place, based on the invention of cell phones and computers where a dedicated global communications. They communicate a very important global role; they are widely used in the life of the people now in the application. Development of technology is driving the global spread of growth to change peoples lives. People can keep in touch with each other mobile phones and computers, even though they live in different countries. Synchronous communication links to provide the people easy and fast way. In addition, people can acquire knowledge through the computer. We can better understand the world, we can know in our midst, what in the world on a daily basis, we can know everything, and we should know our stuff to learn, the fastest, we can do. (Velkley Richard, 2002) There have been advances in global communications, in cultural, economic and political globalization as a high-tech bridge to strengthen international exchanges and cooperation between each country. We have more opportunities and easy way to understand the culture of other countries, on the basis of their culture, its benefits; we have further cooperation with them to do business. With the cooperation of all ethnic groups in politics, no doubt played the entire countrys stability and development of an increasingly important role. The growing high-tech, global communication in the past decade has brought changes of globalization. As the international business of this kind, its development speed is very fast. Some of the large companies from the developing countries are opening up new factories in developing countries. They are not only to promote cooperation among countries, but also increase local employment. It can also be ordered from the network products in the domestic and foreign. Their military practice is good for world peace. In addition, there are many regional and international organizations, ASEAN (the Association of Southeast Asian), the European Union, the Arab League, the International Monetary Fund, the World Trade Organization. While some organizations have long ago discovered that they have developed rapidly and in recent years played an important role in globalization. In short, the development of high-tech, global communication has been great progress today. It into a new era, knowledge, an d we are full of opportunities. It makes the whole world is one family. (Berghahn Volker, 2010) However, this concept is misleading, one-way impact of linear and homogeneous medium. Technical effect is always the community mediation and construction. Each new technology must find in social life, a cultural space, in order to have any meaningful social relations impact. In the media, in technology ranging from the simplest to the most complex, easy access at any time from the unique situation of the small elite, the effects are even more complex and ambiguous. Macromedia, the distinction between the concept of media and micro media may illustrate this point. Communications (satellite, mainframe computers, the Internet, its branches, the World Wide Web) and Macromedia appears to be agents of globalization. Through global satellite and computer networks, cross-border data flows, scientific and professional e-mail, commercial advertisements, Macromedia is supporting the national market, social and cultural globalization. In view of communication (print, film, radio) media are mainly government or pressure groups in their control function, so in short-term national integ agents in most cases, high technology, and the development of global communications have made great progress today. It goes into a new era, knowledge, we are full of opportunity. It makes the whole world is one family. (Chapman Roger, 2009) However, this concept is misleading, one-way impact of linear and homogeneous medium. Technology has been the effect of community mediation and construction. Each new technology must find in social life, a cultural space, in order to have any meaningful social impact. In the media, from the simplest to the most complex, at any time from the unique circumstances of the elite when the easy access technology, its impact is even more complex and ambiguous. Macromedia, the media between the media and the concept of micro-, may explain this difference. Communications (satellite, mainframe computers, the Internet, its affiliates, the World Wide Web), and Macromedia appears to be the agents of globalization. Through global satellite and computer networks, cross-border data flow, scientific and professional e-mail, commercial advertisements, Macromedia is supporting the national market, social and cultural globalization. Micro-communications (telephone, copiers, stereos, VCRs, music tapes and personal computer) in the power of the major media have given the centrifugal force of the external object. All three types of media, but through close government, market and civil society, social network connected. If there is no historical and cultural background in the specific circumstances of social and political functions, therefore, influence the media largely mysterious and incomprehensible. (Nadeem Macaulay, 2009) English as a global language Modern English is sometimes referred to as the global lingua franca. English is the major in communications, science, business, aviation, entertainment, broadcasting and the international language of diplomacy. The impact of the British Empire is a language far beyond the British Isles, the initial transmission, the main reason. After World War II, the growing economic and cultural influence of the United States has been greatly accelerated by the British. Working knowledge of English is required in some areas, professional and vocational. More than one billion people as a result of the English-speaking at least a basic level (see English language learning and teaching.) English is one of six United Nations official languages. English, computer science and the world because English is so widely used, it is often referred to as a, Äà ºglobal language, the African Union, the common language of our times. Although English is not the official language in most countries, this is the most frequently around the world, the language of second language teaching. (Fitzpatrick Michael, 2008) Some linguists [attribution needed] that it is no longer exclusive, Äà ºnative English speakers, the AU and cultural symbols, but a language, it absorbs all kinds of culture around the world and will continue to grow. It is by international treaties, air and sea traffic official language, and the European Union, the United Nations, one of the official languages and the most international, including the International Olympic Organizing Committee for the English language is the language most often studied as European Union foreign language ( 89% of students), France (32%), Germany (18%) and Spain (8%), followed. In non-English speaking countries, a large part of the population claim to be able to speak English, the Netherlands (87%), Sweden (85%), Denmark (83%), Luxembourg (66%), Finland (60%), Slovenia (56%), Austria (53%), Belgium (52%), and Germany (51%). Norway and Iceland also have charge of the majority of English speakers. In addition, the younger generation in these countries, English is close to 100%. [Edit] books, magazines, newspapers, and in English in many countries around the world. English is the most commonly used language in science. In 1997, the Science Citation Index reported that 95% of the articles are written in English, even if only half of the country from the English came. (Steger Manfred, 2009) Conclusion The spread of the global communications technology, such as internet, has lead to the above mentioned changes and westernization in countries around the globe. Due to all this adaptation of the western culture by the people living around the globe, there is a growing threat of people completely moving to giving up their own cultures to completely transform to the western cultures. References Baluska, F.; Marcuso, Stefano; Volkmann, Dieter. Communication in plants: neuronal aspects of plant life. Taylor Francis US. (2006). p. 19. Barnlund, D. C. A transactional model of communication. In. C. D. Mortensen (Eds.), Communication theory. New Brunswick, New Jersey: Transaction. (2008). Berghahn, Volker R. The debate on Americanization among economic and cultural historians, Cold War History, Vol. 10 Issue 1. (2010). pp 107–130 Chapman, Roger. Culture wars: an encyclopedia of issues, viewpoints, and voices, Volume 1. (2009). Fitzpatrick, Michael. Body art blunders. The Guardian (London). (2008). Kottak, Phillip. Window on Humanity. New York: McGraw-Hill. (2005). Montana, Patrick J, Charnov, Bruce H. Management. 4th ed. New York. Barrons Educational Series, Inc. (2008). Pg 333. Nadeem, S, Macaulay’s. (Cyber) Children: The Cultural Politics of Outsourcing in India. Cultural Sociology. (2009). Steger, Manfred. Globalization. New York: Sterling Publishing. (2009). Velkley, Richard. The Tension in the Beautiful: On Culture and Civilization in Rousseau and German Philosophy. Being after Rousseau: Philosophy and Culture in Question. The University of Chicago Press. (2002). pp.  11–30

Analysis Of Human Cultural Identity

The aim of this paper is to include analysis of human cultural identity, see the following five historical and cultural periods: enlightenment; Greek and Roman culture; Jewish - Christian culture; Renaissance - Reform culture ; And industrialization - modernist culture. It also illustrates the relationship between clear examples of each era and the cultural era. The cultural identity of enlightenment can be described as the possibility to emphasize human reasons. This idea can be explained by examples like Thomas Jefferson, Dennis Diderot, Protestant. The interaction between culture and biology provides the basis for understanding cultural identity. A way to give meaning as a unit of psychological biology for integration and analysis to each person 's physiological state. Human basic physiological needs - food, gender, avoidance of pain etc - are part of a realistic model of cultural identity. Other parts include things that touch social order. With this level of psychosocial integra tion, universal needs are guided and organized by culture. Emotion, acceptance, recognition, attribution, identity, affiliation and necessity of interaction with others are active and can be identified through culture. For example, in response to the comparative state, it clearly shows that cultural integration and psychosocial integration intersect. The aim of this paper is to include analysis of human cultural identity, see the following five historical and cultural periods: enlightenment; Greek and Roman culture; Jewish - Christian culture; Renaissance - Reform culture ; And industrialization - modernist culture. It also illustrates the relationship between clear examples of each era and the cultural era. The cultural identity of enlightenment can be described as the possibility to emphasize human reasons. - Separating people's culture from the world and everything it provides. Some people think that this is because they do not like the direction of the world. Others believe that society will not accept the people they want to become. However, in some cases, the reason is as simple as religion. Amish is a perfect example of traditional culture and has more than 300 years history in the United States.

Moral Essay Example | Topics and Well Written Essays - 750 words

Moral - Essay Example The plot of The Importance of Being Earnest centers around deception. Algernon is a wealth bachelor that lives in London. He often pretends to have a friend Bunbury who is sick and lives in the country. Whenever Algernon wishes to escape certain social utieshe is explains that he simply can no because he has to visit his sick friend. He can then escape and enjoy the pleasures that Victorian society called improper. However, his friend, Bunbury, does not exist. Through this form of deception Algernon not only gets pity from his friends he also has the perfect excuse to do whatever he wants. Algernon's believes his best friend is named Ernest. Ernest is actually John Worthing. John Worthing is also using deception to escape his restrictive and boring existence. He tells his friends that he has a wayward brother who lives in London and is often in trouble. Therefore he must go to London to bail his brother out. When John is in London he goes by the name of Ernest. He pretends to be a go od man in country only to be a adan in the city. John wants to marry Gwendolen, but she wants to marry a man named Ernest. When she meets John using the name Ernest she falls deeply in love with him. Gwen's aunt insists on knowing his family background and he is forced to reveal that is real parents left him at a train station and he was adopted by a rich upstanding Victorian family. Algernon has the idea that he will go into the country to visit John and pretend to be Ernest. He is unaware that John has given up his city life and has planned the tragic (but unreal) death of his brother. Deception plays a vital role in this play. If John and Algernon did not lie there would be no play. If each character followed the Victorians standards of society, there would be no plot. While this play is a comedy, Wilde's point is clear: only through deception can people exist in Victorian society. If they did not use deception everyone would surely die from boredom and the suffocating grasp of s ociety. Similarly, Shakespeare Hamlet is based on deception. Hamlet begins with the death of the King of Denmark. He has been killed by his wife and brother. It is Hamlet who is first deceived by his mother. She gets married without telling Hamlet. When Hamlet arrives he is disgusted by his mother's actions. The role of deception is seen throughout the play. Hamlet pretend to be crazy, he pretends not to love Ophelia, and pretends not to know that his mother killed his father. Claudius and Gertrude pretend to care for Hamlet only to try to have him killed. Rosencrantz and Guildenstern pretend to be Hamlet's friends but are really acting like spies for the king. Deception in Elsinore is a symptom of disease society where ambition and greed run rampant and uncontrolled. All the characters in Hamlet must lie to survive and in the end deception kills them all. The societies in Importance of Being Earnest and Hamlet are both portrayed as corrupt. In amletthe court of Elsinore is the representative evil society. It is a toxic environment that breeds blind ambition, betrayal, and evil. Hamlet comments "'Tis an unweeded garden that grows to seed; Things rank and gross in nature possess it merely" (Shakespeare Act I, sc ii). Claudius and Polonius are to of the top officials in Elsinore and therefore responsible for the destruction of a good society and the

Internal and External Factors Essay Example | Topics and Well Written Essays - 1000 words - 1

Internal and External Factors - Essay Example In order to understand the importance of management functions, it is vital to consider a specific organization in today’s business environment. The organization of choice is Walmart. This organization operates retail stores around the world. Retail markets are dynamic in nature, an aspect that makes it essential to examine how management in this organization undertakes its functions. On the same note, the fact that Walmart operates retail stores globally makes management a critical factor in the global business setting. Planning is the first major function of management. The formulation and realization of an organization’s goals depend on this role of management. In Walmart, planning encompasses the process of strategizing on how to achieve the firm’s short-term and long-term goals. The successful positioning of the retailer in both domestic and international markets is driven by the implementation of strategies that inform the realization of the set goals. The management decides on their retailing approach and the best ways to meet consumer needs. In this respect, planning is an ongoing practice that requires change or alterations if need be. In planning, Walmart’s management engages vibrant advertising and feedback collection practices that solely focus on the customer. This practice takes into account the firm’s marketing, sales, and supply chain management needs. In addition, the organization runs promotional projects that seek to capture consumer attention and convince them to buy. In essence, planning seeks to mobilize organizational processes and strategies that best address the goals and objectives set by the organization. The management cannot achieve the desired organizational outcomes without being organized. In the organizational context, organizing encompasses the mobilization of resources and personnel to ensure that the firm remains in the right business path. Organizing requires the management to allocate

International Management Essay Example | Topics and Well Written Essays - 500 words - 5

International Management - Essay Example What is a trade policy? It has been described as a government tool used to encourage or restrict import and export. These tools may be in form of tariffs, quotas and voluntary export restraint. There are also domestic mandatory regulations requiring for adoption to health and safety standards. The domestic mandatory regulations are done to encourage or discourage bringing of goods and services to the domestic economy. Another trading tool to encourage export production done by the government is paying of subsidy of certain products, such as subsidy to farming production. Subsidy to sugar production is common in the United States. Trade policies should also be negotiated in bilateral agreements as this will form part of the nation’s obligations and national policies. Antigua-Barbuda is a small country comprising of 442 square kilometers (171 square miles). For a clear idea of size, it is twice and a half the size of Washington D.C. It has an English speaking population of 74,097, has a workforce of 30,000 working for commerce and service, agriculture and other industry. Unemployment rate as of 2006 is 13%. (US Dept. of State. 2009) This policy has transformed the current level of export and importations of the country. It could be seen from Chart 1 below that exports have increased from US$400m in 2000-01 to US$600m in 2005-06, while the level of imports remain the same for the specified years. Country’s exports to Italy, Germany, Poland and Singapore consist of food, manufacturing, machines and petroleum products. Imported items are food, machines, chemicals and oil coming from China, Germany, Singapore and US. (Economy Watch) 3. Antigua-Barbuda’s trade policy. This part of the study will provide information on the national trade policy, information on agreements, regulations, standards and investment climate of

Cryonics On The Way Raising The Dead Philosophy Essay

Cryonics On The Way Raising The Dead Philosophy Essay Today technology plays a vital role in every aspect of life. Increasing standards in technology in many fields has been taken man today to high esteem. But the present available technologies are unable to interact with atoms, such a minute particles. Hence nanotechnology is used in this context. Nanotechnology is nothing but a technology which uses atoms with a view to creating desired product. It has wider application in all fields, the important application is CRYONICS. Cryonics is nothing but an attempt of raising the dead making them alive. In this technical paper we would like to present how the process of cryonics goes on and why nanotechnology is being used and description of molecular machines which has the capability of repairing damaged cells and its effect on Culture, Health, and Longevity. And we also present the philosophical and ethical considerations of cryonics and benefits of supporting cryonics society. Cryonics is an area in which most of the work is to be done in the future. INTRODUCING CRYONICS: Cryonics is nothing but an attempt of raising the dead- making them alive. Actually the word cryonics is the practice of freezing a dead body in hopes of someday reviving it. A cryonics is the practice of cooling the people immediately after death to the point where the molecular physical decay completely stops, in the expectation that scientific and medical procedures currently being developed will be able to revive them and restore them to good health later. A patient held in such a state is said to be in cryonic suspension. There is reason to believe that current cryonics procedures can preserve the anatomical basis of mind. Cryonics works became more effective with the implementation of nanotechnology in it. PREMISES OF CRYONICS: The central premise of cryonics is that memory, personality, and identity is stored in cellular structures and chemistry, principally in the brain. While this view is widely accepted in medicine, and brain activity is known to stop and later resume under certain conditions, it is not generally accepted that current methods preserve the brain well enough to permit revival in the future. Cryonics advocates point to studies showing that high concentrations of cryoprotectant circulated through the brain before cooling can prevent structural damage from ice, preserving the fine cell structures of the brain in which memory and identity presumably reside. HISTORY: The first mention of nano technology occurred in a talk given by Richard Feynman in 1959, entitled. Historically cryonics began in 1962 with the publication of THE PROSPECT OF IMMORTALITY Referred by Robert Ettinger, a founder and the first president of CRYONICS INSTITUTE. However, the modern era of cryonics began in 1962 when Michigan College physics teacher Robert Ettinger proposed in a privately published book, The Prospect of Immortality that freezing people may be a way to reach future medical technology. Even though freezing a person is apparently fatal, Ettinger argued that what appears to be fatal today may be reversible in the future. NEUROPRESERVATION: Neuropreservation is cryopreservation of the brain, often within the head, with surgical removal and disposal (usually cremation) of the rest of the body. Neuropreservation, sometimes called neuro, is one of two distinct preservation options in cryonics, the other being whole body preservation. In some Neuropreservation cases, only the brain is cryopreserved. Neuropreservation is motivated by the brains role as the primary repository of memory and personal identity. The advantages and disadvantages of Neuropreservation are often debated among cryonics advocates. Critics of Neuropreservation note that the body is a record of much life experience, including learned motor skills (muscle memory). While few cryonicists doubt that a revived neuro patient would be the same person, there are wider questions about how a regenerated body might feel different from the original. Partly for these reasons (as well as for better public relations), the Cryonics Institute preserves only whole bodies. About three-quarters of the patients stored at Alcor are Neuropreservation patients. CRYONICS AND NANO TECHNOLOGY: 1. Why only nanotechnology is used in cryonics: Biological systems and molecules have a number of attributes that make them highly suitable for nanotechnology applications. Remote control of DNA has proved that electronics can interact with biology. Gap between electronics and biology is now closing. The key to Cryonics eventual success success is nanotechnology, manipulating materials on an atomic or molecular scale, according to most techniques who are interested in cryonics suspension. Current medical science does not have the tools to fix damage that occurs at the cellular and molecular level, and damage to these systems is the cause of vast majority of fatal illness. Nanotechnology is the ultimate miniaturization can achieve. A nanometer is equivalent to the width of six bonded carbon atoms. A DNA molecule is 2.5nm wide. Cryonics basically deal with cells, these cells is in order of nanometers. At present there is no any technology which deals with such minute cells. Only nanotechnology can have the ability to deal with such cells. Normally fatal accidents could be walked away from, thanks to range of safety devices possible with nanotechnology. Viruses, prions, parasites and bacteria continue to mutate and produce new diseases. Our natural immune system may, or may not, handles. In theory, a nano cell sentinel could make our body immune to any present or future infectious disease. Fracturing is special concern for new vitrification protocol brought online by Alcor for neuro patients. If advanced nanotechnology is available for patient recovery, then fracturing probably causes little information loss. Fracturing commits cryopatient to the need for molecular repair at cryogenic temperature a highly specialized and advanced form of nanotechnology. Whereas unfractured patients may be able to benefit sooner form simple forms of nanotechnology developed for more main stream medical applications. Damage caused by freezing fracturing is thought to be potentially repairable in future using nanotechnology which will be enable manipulation of matter at the molecular level. REVIVING PATIENTS BY MEANS: 1. MOLECULAR MACHINES: They could revive patients by repairing damaged cells but for making those cell repair machines, we first need to build a molecular assembler. The fundamental purpose of assembler is to position atoms. Robotic arms are other position devices are basically mechanical in nature, and will allow us to position molecular parts during the assembly process. Molecular mechanics provides us with an excellent tool for modeling the behavior of such devices. The second requirement is the ability to make and break bonds at specific sites. While molecular machines provides an excellent tool for telling us where the tip of the assembler arm is located, current force fields are not adequate to model the specific chemical reactions that must then take place at the tip/work piece interface involved in building an atomically precise part. For this higher order sufficient calculations are needed. The methods of computation chemistry available today allow us to model a wide range o f molecular machines with accuracy sufficiently in many cases to determine how well they will work. 2. COMPUTATIONAL NANOTECHNOLOGY: It includes not only the tools and techniques required to model the proposed molecular machines it must also includes the tools required to specify such machines. Molecular machine proposal that would require million or even billions of atoms that have been made. The total atom count of an assembler might be roughly a billion atoms. While commercially available molecular modeling packages provide facilities to specify arbitrary structures it is usually necessary to point and click for each atom involved. This is obviously unattractive for a device as complex as an assembler with its roughly one billion atoms. The software required to design and model complex molecular machine is either already available or can be readily developed over the next few years. The molecular compiler and the other molecular CAD tools needed for this work can be implemented using generally understood techniques and methods from computer science. Using this approach it will be possible to substantially reduce the development time for complex molecular machines. ACTUAL PROCESS OF CRYONICS: The procedure explaining is the practical one how an Alcor patients body is frozen and stored until medical technology can repair the body and revive the patient, or grow a new body for the patient. Patient declared legally dead On way to Alcor in Arizona, blood circulation is maintained and patient is injected with medicine to minimize problems with frozen tissue. Cooling of body begun. (If body needs to be flown, blood is replaced with organ preservatives). At Alcor body is cooled to 5 degrees. Chest opened, blood is replaced with a solution (glycerol, water, and other chemicals) that enters the tissues, pushing out water to reduce ice formation. In 2 to 4 hours, 60% or more of body water is replaced by glycerol. Freezing the body The patient is placed in cold silicone oil, chilling the body to -79oC. Then its moved to an aluminum pod and slowly cooled over 5 days in liquid nitrogen to -196oC (minus 320oFahrenheit), then stored. Actual process starts: After preserving the body for someday, they will start the surgery. As a part of it, they will apply some chemicals like glycerol and some advanced chemicals to activate the cells of the body. By doing so, 0.2% of the cells in the body will be activated. After that they will preserve the body for future applications. .Storage vessels Stainless steel vats formed into a large thermos bottles like container. Wait for up to four bodies weighs about a ton; stands 9 feet tall. CRYONICS AND SOCIAL AFFAIRS: CRYONICS IN SCIENCE FICTION AND IN MOVIES: There are so many science fiction films that feature cryonics that it is hard to know where to begin. Woody Allens Sleeper has always held a particular place of affection in the hearts of cryonics advocates. But most films take it more seriously. CRYONICS AND HEALTH: One of the worlds leading cryonics organizations has observed that the percentage of doctors among its membership is ten times that of the general public. Many in cryonics match their thirst for life in the future with a passion for enhancing life today. Their goal is not to live recklessly and badly now in hopes that future repair can restore what has been abused today. CRYONICS AND LONGEVITY: The fact remains, no matter how much exercise you do or however many vitamins you may take to prolong your life, there comes a point where the human body will break down and eventually Die. A time may be coming when that moment may be pushed back radically, and when good health and freedom from the pain of age and illness are everyones choice. But right now, the choice for a truly extended life comes down to a choice for cryonics. It is certain that new means will be developed in the future to push back aging and sickness. Its also certain that it cant benefit you if youre not there to receive it. Cryonics is an attempt to make sure that you do receive it. That you can reach that future point where the promise of human longevity is fulfilled to its maximum. If longevity matters to you, cryonics matters to you. BENEFITS OF SUPPORTING THE CRYONICS SOCIETY 1. Assistance. 2. Information 3. Action. 4. Meaning. 5. Social Support and Public Outreach 6. A Chance for Life OBSTACLES AGAINST CRYONICS: PRESERVATION INJURY ISCHEMIC INJURY REVAIVAL FINANCIAL ISSUES COURT RULES AGAINST PRESERVING: ETHICAL AND PHYLOSOPHICAL ISSUES: Cryonics is based on a view of dying as a process that can be stopped in the minutes, and perhaps hours, following clinical death. If death is not an event that happens suddenly when the heart stops, this raises philosophical questions about what exactly death is. Ethical and theological opinions of cryonics tend to pivot on the issue of whether cryonics is regarded as interment or medicine. FUTURE HOPES OF CRYONICS: With the knowledge of the cryonics, cryonists are preserving the brains of humans. We know that each person alive today was once a single cell and a complete human being can be grown in the natural surface of that brain begins a process of growth and development that perhaps appends to the brain a complete young adult body. State. Thus they believe that genetic programming of a single cell on the surface of that brain begins a process of growth and development that perhaps CONCLUSION. With the implementation of cryonics one can get back the life. Cryonics is an area in which most of the works is to be done in future until now the concept of this area has been proposed. So, the scientists are making long promises and greater hopes of the Cryonics World Your Last Best Chance For Lifeand Your Familys.

Why invest in bonds when there are so many other options? Essay

Why invest in bonds when there are so many other options? Since 1999, the economy has been in a downward trend. The majority of people who had invested in the stock market now known as the great stock bubble or fraud bubble were given a false sense of security and they felt the market would just keep climbing. Were there signs that investors could have looked for to predict the economic downturn? If investors had looked for the signs, maybe they could have changed their direction of investment. This paper will investigate the characteristics of bonds and see if the bond market has proven to be a safe haven for those who were wise enough to invest in it. When the economy is in a downward trend why should more people invest in bonds? A good investment is a timely investment in which people change direction of their portfolio at the beginning of economic swings. The economists monitor timely reports and determine the direction of the economy by tracking ten economic indicators through a select group of economic categories: employment, consumer spending, industrial production and inflation (Updegrave, Ten Indicators). Key items of the Employment Situation Summary focus in on unemployment rate, number of new jobs and help-wanted index. An increase in the number of new jobs and help wanted advertisements suggest a growing or stable economy. Unemployment rate tells the economists where the economy has been, whereas the number of new jobs predicts where the economy is going (Updegrave, p. 2). One important factor in the unemployment rate is that it tells the analyst that the economy has already changed. For example, an increase in the number of unemployed indicates that employers will not meet earnings or expect reduced earnin... ...Strategies. Third Edition. Prentice Hall, NJ, 1996. Noddings, Thomas. The Investor’s Guide to Convertible Bonds. Dow Jones Irwin, Illinois, 1982. Bibliography Belkaoui, Ahmed. Industrial Bonds and the Rating Process. Quorum Books, Westport, Connecticut, 1983. Fabozzi, Frank. Bond Markets, Analysis and Strategies. Third Edition. Prentice Hall, NJ, 1996. Noddings, Thomas. The Investor’s Guide to Convertible Bonds. Dow Jones Irwin, Illinois, 1982. Updegrave, Walter. â€Å"The Economy: Ten Indicators.† CNN Money November 22, 2002 Veale, Stuart R. Bond Yield Analysis: A Guide to Predicting Bond Returns. Prentice Hall, New York Institute of Finance, 1988. CNBC money. Questions and Answers, November 22, 2002.

Gaps model of service quality Essay

The Gaps Model of Service Quality Chapter2-1 2 ï‚ § The Customer Gap – Gap 5 ï‚ § The Provider Gaps: ï‚ § Gap 1 – The Listening Gap ï‚ § not knowing what customers expect ï‚ § Gap 2 – The Design and Standards Gap ï‚ § not having the right service designs and standards ï‚ § Gap 3 – The Performance Gap ï‚ § not delivering to service standards ï‚ § Gap 4 – The Communication Gap ï‚ § not matching performance to promises ï‚ § Putting It All Together: Closing the Gaps McGraw-Hill/Irwin Copyright  © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Objectives for Chapter 2: The Gaps Model of Service Quality 2-2 ï‚ § Introduce a framework, called the gaps model of service quality, which is used to organize this textbook. ï‚ § Demonstrate that the gaps model is a useful framework for understanding service quality in an organization. ï‚ § Demonstrate that the most critical service quality gap to close is the customer gap, the difference between customer expectations and perceptions. ï‚ § Show that four gaps that occur in companies, which we call provider gaps, are responsible for the customer gap. ï‚ § Identify the factors responsible for each of the four provider gaps. 2-3 The Customer Gap Gap 5 Key Factors Leading to the Customer Gap Customer GapGap 5 2-4 Customer Expectations ï‚ § Provider Gap 1: Not knowing what customers expect ï‚ § Provider Gap 2: Not selecting the right service designs and standards ï‚ § Provider Gap 3: Not delivering to service standards ï‚ § Provider Gap 4: Not matching performance to promises Customer Perceptions 2-5 Gaps Model of Service Quality ï‚ § Customer Gap 5: ï‚ § difference between customer expectations and perceptions ï‚ § Provider Gap 1 (Knowledge Gap): ï‚ § not knowing what customers expect ï‚ § Provider Gap 2 (Service Design & Standards Gap): ï‚ § not having the right service designs and standards ï‚ § Provider Gap 3 (Service Performance Gap): ï‚ § not delivering to service standards ï‚ § Provider Gap 4 (Communication Gap): ï‚ § not matching performance to promises 2-6 Provider Gap 1 CUSTOMER Expected Service Perceived Service COMPANY Gap 1: The Listening Gap Company Perceptions of Consumer Expectations 2-7 Key Factors Leading to Provider Gap 1 2-8 Provider Gap 2 CUSTOMER COMPANY Customer-Driven Service Designs and Standards Gap 2: The Design and Standards Gap Company Perceptions of Consumer Expectations 2-9 Key Factors Leading to Provider Gap 2 2-10 Provider Gap 3 CUSTOMER COMPANY Service Delivery Gap 3:The Performance Gap Customer-Driven Service Designs and Standards 2-11 Key Factors Leading to Provider Gap 3 2-12 Provider Gap 4 CUSTOMER COMPANY Gap 4: The Communication Gap External Service Delivery Communications to Customers 2-13 Key Factors Leading to Provider Gap 4 2-14 Gaps Model of Service Quality 5 Gap 4 Gap 3 Gap 1 Gap 2 2-15 Ways to Use Gap Analysis ï‚ § Overall Strategic Assessment: ï‚ § How are we doing overall in meeting or exceeding customer expectations? ï‚ § How are we doing overall in closing the four company gaps? ï‚ § Which gaps represent our strengths and where are our weaknesses? 2-16 Ways to Use Gap Analysis ï‚ § Specific Service Implementation ï‚ § Who is the customer? What is the service? ï‚ § Are we consistently meeting/exceeding customer expectations with this service? ï‚ § If not, where are the gaps and what changes are needed? (Examine gaps 1-4 for this particular service.)